Privacy Policy

1. Introduction

This Privacy Policy explains how Palette Inspo ("Palette Inspo," "we," "us," or "our") collects, uses, discloses, and safeguards your personal data when you access or use our website, products, and services (collectively, the "Services"). We are committed to protecting your privacy and processing personal data in compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA), and other relevant United States and European regulations.

2. Personal Data We Collect

The personal data we collect depends on how you interact with the Services. We collect information in the following categories:

• Contact information: Name, email address, and any other information you provide when submitting requests or contacting us.
• Account and preference data: Username, saved preferences, and settings related to your use of the Services.
• Usage data: Log files, analytics data, pages visited, features used, access times, referring URLs, and interactions with the Services.
• Device and technical data: IP address, browser type, operating system, device identifiers, and similar technical information.
• Communications: Copies of messages you send to us, including support inquiries, feedback, and survey responses.

We collect personal data directly from you, automatically when you use the Services, and from third parties such as analytics providers, data enrichment services, or publicly available sources where permitted by law.

3. How We Use Personal Data

We use the personal data we collect for the following purposes:

• Providing, maintaining, and improving the Services, including personalizing features and content;
• Processing requests you submit, such as analyzing websites or responding to support inquiries;
• Monitoring and securing the Services, preventing fraud, and enforcing our Terms of Service;
• Communicating with you about updates, security alerts, and administrative messages;
• Sending marketing communications where permitted by law, with the option to opt out at any time;
• Analyzing trends, usage, and activities to improve user experience and develop new features; and
• Complying with legal obligations, resolving disputes, and exercising or defending legal claims.

4. Legal Bases for Processing

For individuals located in the European Economic Area, the United Kingdom, or Switzerland, we rely on the following legal bases to process your personal data: (a) your consent; (b) the performance of a contract or to take steps prior to entering into a contract; (c) compliance with a legal obligation; (d) protection of vital interests; and (e) our legitimate interests, such as operating, securing, and improving the Services, provided that those interests are not overridden by your fundamental rights and freedoms.

5. How We Share Personal Data

We do not sell personal data. We may share personal data with the following categories of recipients, subject to appropriate safeguards:

• Service providers: Vendors that support our operations (hosting, infrastructure, analytics, communications, payment processing, and customer support);
• Professional advisors: Lawyers, accountants, auditors, and insurers who provide professional services to us;
• Business transfers: Parties involved in a merger, acquisition, financing, or sale of all or part of our business, subject to continued confidentiality obligations; and
• Legal and regulatory authorities: Law enforcement, regulators, courts, or other parties when we are legally required to do so or to protect our rights, users, or others.

We may disclose aggregated or de-identified information that cannot reasonably be used to identify you for research, analytics, or marketing purposes.

6. Cookies and Similar Technologies

Palette Inspo uses cookies, web beacons, pixels, and similar technologies to operate and personalize the Services, remember your preferences, analyze usage, and measure marketing effectiveness. You can control cookies through your browser settings and other tools. If required by local law, we will obtain your consent before placing non-essential cookies.

Some third parties, such as analytics providers, may set their own cookies or similar tracking technologies when you use the Services. We do not control the use of those technologies, which are subject to the third parties' own privacy policies.

7. Data Retention

We retain personal data for as long as necessary to fulfill the purposes described in this Privacy Policy, including to satisfy legal, regulatory, tax, accounting, or reporting requirements. When personal data is no longer required, we will delete or anonymize it or, if this is not possible, securely store the data and isolate it from further processing until deletion is feasible.

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

• Right to access, correct, update, or delete personal data;
• Right to object to or restrict the processing of personal data;
• Right to data portability;
• Right to withdraw consent at any time, where processing is based on consent; and
• Right to lodge a complaint with a supervisory authority or data protection regulator.

To exercise your rights, please contact us team@paletteinspo.com. We may need to verify your identity before fulfilling your request. If you are located in the EEA, UK, or Switzerland, you also have the right to lodge a complaint with your local data protection authority.

9. California Privacy Rights

California residents have additional rights under the CCPA, including the right to know about personal data we collect, the right to request deletion, the right to opt out of certain data sharing, and the right to non-discrimination for exercising privacy rights. Palette Inspo does not sell personal information as defined under the CCPA. You may submit a request to exercise your rights by emailing team@paletteinspo.com.

We will acknowledge receipt of your request and respond within the timeframes required by law. If we cannot comply with your request, we will explain why.

10. International Data Transfers

Palette Inspo operates globally, and your personal data may be transferred to and processed in countries other than your own, including the United States. When transferring personal data internationally, we implement appropriate safeguards such as standard contractual clauses or other lawful transfer mechanisms to protect your personal data.

11. Data Security

We implement technical and organizational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please alert us immediately if you become aware of any unauthorized use of your account or suspected breach of security.

12. Children's Privacy

The Services are not directed to children under the age of 16, and we do not knowingly collect personal data from children under 16. If we learn that we have collected personal data from a child without verifiable parental consent, we will delete that information. Parents or guardians who believe that their child has provided personal data may contact us at team@paletteinspo.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide additional notice.

Your continued use of the Services after the effective date of the revised Privacy Policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at team@paletteinspo.com. You may also write to us at Palette Inspo, Attn: Privacy, or contact us through any method listed on the Services.